Responsibilities and expectations
Requirements:
Male candidates only, 2+ years of experience in performance marketing, EdTech industry experience is mandatory, strong expertise in Meta Ads and Google Ads, hands-on experience with Google Analytics and campaign optimization, analytical mindset, and the ability to achieve lead generation and ROI targets
Responsibilities:
Plan and manage paid marketing campaigns across digital platforms, optimize campaigns to maximize ROI and lead generation, monitor campaign performance and prepare analytical reports, conduct audience targeting and A/B testing, manage advertising budgets effectively, collaborate with the creative and content teams, stay updated with the latest digital marketing trends, and drive student acquisition through data-driven marketing strategies.